Legacy
circa 1980
The Racysuits legacy begins in the early 1980s, when friendship, skiing, and a self taught seamstress came together to change the fashion of Squaw Valley ski racing. US Alpine Masters ski racers, Norma and Bob shared a love of snowy mountains, skis on their feet and wind in their faces and they weren’t afraid to show it. Unsatisfied with the ski suits available in the early 1980s, Norma began sewing custom ski racing suits that defied tradition, bringing an audacious attitude and splash of color to the Squaw Valley racing scene. Norma and Bob both raced into their late 80s (Yes, Norma was ski racing until the age of 86! #goals). Despite hip replacements and pacemakers they always showed up in Norma’s latest suit creations, usually ending the day at the top of the podium, taking home the Gold.
est 2016
It wasn't until Bob’s granddaughter, Marina Barnes, stumbled upon a box of his wild racing suits tucked away in a closet that the revival of Norma's ski suits began.
Fast forward to today and Racysuits is fulfilling its mission to bring the same life and personality to the mountain that Norma and Bob did 30+ years ago.
Today’s modern Racysuit combines the classic charm and legacy of Norma’s original patterns with modern technical upgrades and high performance materials to create the most fun and flattering ski suits on the mountain. By keeping production small and intimate with quality driven slow fashion ethics we are able to keep sourcing and producing local and support women owned and run manufacturing in the USA. Racysuits is far more than a fashion brand and we want every aspect of our company and product to reflect the values and legacy that inspired the modern Racysuit.
"I want Racysuits to be everyone's legacy. Something special that brings so much joy that it’s cherished for years, creating 'the best days' and memories that can be passed down for generations to come." -
xoxx,
Marina